Our Story


Be Human

Who Are We?

SteelHeart was established in 2021 with the mission of bringing people together through something as simple as what they are wearing. We are not just a brand. We are community. A bond created for relentless individuals who stop at nothing to achieve what he/she desires and deserves. SteelHeart promotes perseverance, overcoming adversity, and continuous pursuit for one’s passion whilst expressing unconditional love and support for a cause.

As humans, we have all endured some form of hardship. Our collections are inspired by perseverance and aims to encourage and motivate people to stay the course, despite what they may be encountering. Our apparel is a reminder that you are not alone and you have a COMMUNITY OF WARRIORS standing beside you – helping you to push forward.

How Do We Make an Impact?

Each year, we partner with at least one non-profit / charitable organization to create a collection in support of a cause and to raise awareness to hardships or challenges people may be facing (e.g. Mental Health). Our goal is to use apparel to increase visibility to these issues and raise money to further support the cause. All profit from these specific collections is donated to our partner's non-profit/ charity of choice.

What Types of Products Do We Offer?

We offer apparel and accessories, including keepsake pins. Our apparel consists of three design types: 

1) Athleisure - Uniquely curated pieces designed for dual-functionality. Stylish enough to wear casually, but built with fabric to sustain leisure activities. These products give you the best of both worlds. 

2) Lifestyle - Our lifestyle products are curated to be worn casually. When you wear a STLHRT lifestyle product, you are showcasing to the world that you are part of a bigger initiative - enabling you to provide/ receive support and resourcing to and from others in the community. Our lifestyle pieces are conversation starters that help you recognize others supporting the cause.
3) Training / Performance Our training pieces are built to stand the time. Each piece is uniquely crafted to keep you stylish as you endure the toughest of workouts. We pride ourselves on quality and durability. Our train pieces are sweat-friendly, breathable, and complete with odor-blocking fabric to keep you fresh and comfortable during intense workout sessions.

When Do We Release Our Collections?

Our collections are launched sporadically throughout the year. Collections may be aligned with seasons, inspired by events occurring throughout the year, or just because we feel like the world deserves some motivation :). Our products are released in limited amounts. To learn more about our upcoming collections and events, be sure to follow our social media pages (@steelheartclothing) and subscribe to our mailing list at www.Steelheartclothing.com

Where Are Our Products Sold?

We are an e-Commerce brand. Our products are available via our website at www.Steelheartclothing.com

We do occasional pop-up shops at various locations. For more information on our pop-ups, follow our social media pages as we will announce time, dates and locations there. You can also subscribe to our mailing list for updates on events by adding your email address at the bottom of the page.